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Currently booking projects for 2027
hello@maraellison.com
Behance
Let's talk
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Currently booking projects for 2027
hello@maraellison.com
Behance
Brand & product design
Northwind
Northwind
A complete rebrand and app redesign for a fintech helping freelancers get paid faster.
A complete rebrand and app redesign for a fintech helping freelancers get paid faster.
Client
Client
Northwind
Northwind
Year
Year
2025
2025
Duration
Duration
6 months
6 months
Overview
Overview
The brief
The brief
Brand identity, Product design
Brand identity, Product design
Northwind helps freelancers send invoices and get paid in days, not weeks. The product worked, but the brand felt generic and the app had grown messy after four years of quick releases.
We rebuilt the identity around one calm symbol and a warm sand accent, then redesigned the app and the website on a single shared design system. Onboarding time dropped by half and app-store ratings rose to 4.8.
Northwind helps freelancers send invoices and get paid in days, not weeks. The product worked, but the brand felt generic and the app had grown messy after four years of quick releases.
We rebuilt the identity around one calm symbol and a warm sand accent, then redesigned the app and the website on a single shared design system. Onboarding time dropped by half and app-store ratings rose to 4.8.
Selected view
Approach
Approach
One idea, every detail
One idea, every detail
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Client
Client
Northwind
Northwind
Role
Role
Brand identity, Product design
Brand identity, Product design
Year
Year
2025
2025
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All projects
Metal card & wallet
Merch & swag
Launch poster
How I work
How I work
A calm, transparent process in four steps — so you always know what happens next and why.
A calm, transparent process in four steps — so you always know what happens next and why.
Week 1
Discover
Discover
Listening, research and a sharp brief we both sign off on.
Listening, research and a sharp brief we both sign off on.
Week 2–3
Define
Define
Two or three concept routes, then one clear direction.
Two or three concept routes, then one clear direction.
Week 4–7
Design
Design
Craft, iterations and the details that make it feel finished.
Craft, iterations and the details that make it feel finished.
Week 8
Deliver
Deliver
Final files, guidelines and support for a confident launch.
Final files, guidelines and support for a confident launch.
More projects
More projects
Keep exploring — every project is built around one clear idea.
Keep exploring — every project is built around one clear idea.
All projects
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Available for new projects
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Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal